Carlson Product Video

Product Education Video Series

Role: Video Editor & Motion Graphics Designer

Overview

Carlson Labs set out to increase brand awareness and educate consumers about its key products through short-form social media videos. The initiative aimed to translate product benefits into clear, engaging stories that could capture attention quickly and communicate value in a crowded digital environment.

I led post-production and motion design, shaping raw footage into concise, visually engaging narratives optimized for social platforms.

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Challenge

• Transform technical product information into engaging short-form content

• Maintain a consistent storytelling structure across multiple videos

• Enhance production quality using green-screen footage

• Capture attention quickly while keeping videos informative and clear

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Goals

• Increase brand awareness across social channels

• Educate audiences on product benefits and usage

• Create a repeatable video framework for future content

• Improve engagement through dynamic visuals and concise storytelling

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My Role

• Collaborated with marketing to shape narrative structure (beginning–middle–end)

• Edited footage and refined pacing for short-form viewing

• Cleaned audio and improved sound clarity

• Designed motion graphics, icons, and visual overlays

• Integrated stock footage and environmental backgrounds

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Process & Execution

Production workflow:

1. Marketing team filmed product demonstrations on green screen

2. I edited footage to refine narrative flow and remove unnecessary content

3. Audio was cleaned and balanced to ensure clarity

4. Motion graphics and icons were added to reinforce key messages

5. Subtitles were included to improve accessibility and social viewing

Tools used:

• Adobe Premiere Pro

• After Effects

• Audition

• Illustrator

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Solution

I developed a visual storytelling approach that emphasized clarity and engagement:

• Short, tightly edited runtime optimized for social feeds

• Strong visual hierarchy with animated callouts

• Branded color and typography for consistency

• Dynamic transitions and motion graphics to maintain attention

Impact

• Increased clarity and accessibility of product messaging

• Elevated perceived production quality of social content

• Established a scalable template for future product videos

• Helped marketing communicate product value more effectively

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Reflection

This project demonstrated how thoughtful editing and motion design can transform straightforward product footage into compelling stories. By focusing on pacing, clarity, and visual engagement, the videos helped bridge the gap between technical information and consumer understanding.