Corporate Website Redesign

Improving Usability, Accessibility, and Brand Experience

Overview

I led the end-to-end redesign of Tenneco’s corporate website, transforming it into a more intuitive, accessible, and modern digital experience.

The initiative aimed to better serve customers, partners, and stakeholders by improving navigation clarity, content structure, and visual consistency while aligning the site with the evolving global brand system.

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The Challenge

• Outdated visual design and inconsistent brand application

• Complex information architecture that made content difficult to find

• Limited accessibility considerations

• Need to support multiple audiences, including OEM customers, partners, potential job seekers, and current employees

• Cross-functional requirements from marketing, product, and leadership

The goal was to create a scalable, user-centered experience that improved engagement and usability across the site.

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My Role

UX Research

• Conducted user research and gathered stakeholder insights

• Defined UX and competitor analysis

Stakeholder interview

Qualitative Analysis — In-depth Interviews

Participants-

Participants are Tenneco employees who understand the needs and pain points of both external and internal users of Tenneco’s current website.

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Design Lead

• Created wireframes and page layouts

• Designed UI components and visual assets

• Collaborated closely with developers and content teams

• Ensured alignment with brand guidelines and accessibility best practices

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Approach

User-Centered Discovery

I gathered feedback from stakeholders and users to identify pain points in navigation, content hierarchy, and overall usability.

Information Architecture Simplification

I restructured the site navigation and content organization to make key information easier to find and understand.

Visual & UX Modernization

I introduced updated layouts, improved typography, and clearer visual hierarchy to enhance readability and engagement.

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Design Execution

• Wireframes and prototypes for key page templates

• Redesigned navigation and content structure

• Updated UI components aligned with the brand system

• Custom graphics and visual storytelling elements

• Responsive layouts optimized for multiple devices

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Outcomes

• Significantly improved usability and navigation clarity

• Positive customer and stakeholder feedback post-launch

• Stronger alignment between digital experience and brand identity

• Enhanced scalability for future content and product storytelling

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Skills Demonstrated

• UX strategy and user research

• Information architecture

• Visual design systems

• Cross-functional collaboration

• Digital product thinking

• Accessibility-informed design

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Reflection

This project reinforced the importance of aligning user needs with business goals. By combining research-driven insights with a scalable design system, the redesigned website became a more effective platform for clearly and consistently communicating complex information.

Tenneco website promotion on LinkedIn