Tenneco Covid-19 Campaign

COVID-19 Employee Health Protocol Campaign

Overview

At the onset of the COVID-19 pandemic, organizations faced an urgent need to communicate clear, trustworthy health guidance. Internal teams at Tenneco required accessible, easy-to-understand materials to help employees quickly adopt new safety behaviors across facilities.

I led the visual direction and execution of a rapid-response communication campaign to translate evolving health guidelines into clear, actionable messaging for employees worldwide.

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Challenge

• No established internal visual system for pandemic communication

• Rapidly changing health recommendations

• Diverse workforce across locations and roles

• Need for immediate clarity to support workplace safety

The core challenge was to create consistent, highly digestible visuals that could be deployed quickly and understood by employees regardless of language or role.

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Goals

• Communicate health protocols clearly and consistently

• Build trust through calm, authoritative visuals

• Encourage behavior change (masking, distancing, hygiene)

• Ensure materials were accessible and easy to distribute globally

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My Role

• Led creative strategy and visual direction

• Translated health guidance into visual storytelling

• Designed and produced all campaign assets

• Collaborated with HR and leadership for accuracy and alignment

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Solution

I developed a cohesive visual toolkit grounded in clarity, empathy, and simplicity.

Key components included:

• Animated explainer videos demonstrating safety behaviors

• Posters for facilities and common areas

• Informational brochures and digital handouts

The design approach prioritized:

• Minimal text and strong visual hierarchy

• Universal symbols to support comprehension

• Consistent color coding and layout system

• Calm, reassuring tone

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Impact

• Enabled rapid rollout of standardized health guidance across locations

• Improved employee understanding of safety protocols

• Supported organizational efforts to maintain safe operations

• Established a visual framework for future crisis communications

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Reflection

This project reinforced the role of design as a tool for the public good. By turning complex and evolving information into clear visual guidance, the campaign helped employees feel informed, supported, and safer during a time of uncertainty.