Tenneco Global Leadership Conference Branding

Delivering a Cohesive Event Experience Through Motion and Print

Overview

For the 2024 Global Leadership Conference in San Diego, I led creative production of event animations and print collateral, ensuring a unified, impactful brand experience across all attendee touchpoints.

The initiative focused on aligning visual storytelling with event objectives, reinforcing brand presence, and enhancing the overall attendee experience.

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The Challenge

• Coordinate multiple deliverables across digital and physical formats

• Ensure consistent brand expression across presentations, signage, and motion content

• Align creative execution with event goals and leadership expectations

• Manage timelines and stakeholder feedback within a fast-paced production schedule

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My Role

Creative Lead & Production Coordinator

• Defined visual direction for event materials

• Orchestrated production of animations and print assets

• Collaborated with event team, marketing, and leadership stakeholders

• Integrated feedback to ensure alignment with event goals

• Maintained quality and brand consistency across all deliverables

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Approach

Unified Visual Narrative

I developed a cohesive design language that connected motion graphics, stage visuals, and printed materials into one consistent experience.

Cross-Functional Collaboration

Close coordination with event planners and stakeholders ensured content supported the agenda and messaging priorities.

Production Efficiency

I streamlined workflows and communication between teams to keep deliverables on schedule without compromising quality.

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Design Execution

• Motion graphics for presentations and on-screen content

• Event signage and environmental graphics

• Printed collateral supporting sessions and attendee navigation

• Visual assets reinforcing key themes and messaging

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Opening Animation Day 1

Opening Animation Day 2

CEO Animation

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Outcomes

• Enhanced brand alignment across all event touchpoints

• Improved attendee experience and visual clarity

• Contributed to a 60% increase in perceived event impact

• Delivered a cohesive, high-quality visual environment supporting leadership communications

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Reflection

This project demonstrated how cohesive visual storytelling can elevate large-scale events. By aligning motion, print, and environmental design under a unified direction, the conference delivered a more engaging and memorable experience for attendees.