Carlson for Kid’s

Carlson for Kids™ Illustration Campaign

Role: Illustrator & Visual Designer

Overview

To strengthen engagement with families and healthcare providers, Carlson Labs launched a kid-focused communication initiative to promote its children’s product line. The goal was to create a friendly, educational visual language that could translate complex health benefits into approachable storytelling for both parents and children.

I developed a custom illustration system that became the foundation for multi-channel marketing and educational materials.

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Challenge

• Communicate product benefits in a way that felt trustworthy and child-friendly

• Maintain credibility for healthcare environments while staying playful

• Ensure consistency across multiple formats and touchpoints

• Support both marketing and educational goals

The project required balancing medical trust with approachable storytelling.

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Goals

• Create a recognizable visual identity for the kids product line

• Increase engagement with parents and children

• Provide doctors’ offices with clear, friendly educational materials

• Build a scalable illustration system for future campaigns

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My Role

• Conceptualized the illustration style and character direction

• Created original illustrations and visual assets

• Designed layouts across print and digital touchpoints

• Collaborated with marketing and product teams

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Solution

I created a playful yet clean illustration style that combined soft shapes, expressive characters, and bright but balanced colors to convey warmth and trust.

Deliverables included:

• Web banners and digital campaigns

• Printed brochures and product materials

• Activity books for children

• Newsletter graphics

• Educational handouts distributed to pediatric clinics

The system was designed to be flexible, allowing the brand to expand storytelling across new products and topics while maintaining visual consistency.

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Impact

• Strengthened brand recognition for the children’s product line

• Helped translate product benefits into accessible, family-friendly messaging

• Expanded brand presence into healthcare environments through clinic materials

• Created a reusable illustration system that supported ongoing campaigns

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Reflection

This project highlighted the power of illustration to build emotional connection and trust. By creating a cohesive visual world for the Carlson for Kids line, the campaign made health education more engaging and approachable for families while reinforcing brand credibility with healthcare professionals.